Showing posts with label beer. Show all posts
Showing posts with label beer. Show all posts

Tuesday, December 21, 2010

How beer consumption in LatAm MUST BE reported by the English language media

BS Newswires Dec 21, Miami: Peru's National Industries Society (SNI) today reported that beer consumption in Peru has risen from 20 litres per person per year in 2000 to 39 litres pppy in 2010. Country analyst Anne Eejit remarked from New York that the upsurge in beer consumption "was a clear indicator of the vibrant and ongoing growth in the country being enjoyed by all social strata."


BS Newswires Dec 21, Miami: Beer consumption figures are out from Latin America today, with Venezuela topping the brew-guzzling charts as they knock back 100 litres, man woman and child, every year. When consulted on the latest figures, LatAm economy expert Anne Eejit remarked from New York that "the overconsumption of alcohol in Venezuela is a clear indicator of the country's decadence, sense of hopelessness and lapse into industrial inertia we've seen since the quasi-dictator Chávez seized power." 


IKN back: BS Newswires doesn't exist, but the stats do and are from this report in Peru.com today.
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Monday, February 22, 2010

Argentina: Beer and Deception for Export


I think we'll just link to the story so that you can check out the video there (and see how the thing works) then translate the report as stands and leave it at that.

An Acoustic cabin with diverse ambient sounds to deceive your loved one if they call you on your cellphone while you're in a bar with friends is the success story of an advertising campaign for a brand of beer in the Argentine province of Mendoza.

Called the 'Teletransporter', it has now been installed in various bars in Mendoza and is used by both men and women. According to Maxi Itzcoff, one of its creators, internet users in Mexico, Belgium and Germany have seen the adverts for Cerveza Andes on the web and have asked for similar cabins to be installed in their countries.

But how does the 'teletransporter' work? If your partner phones, you enter into the cabin and choose an ambient sound; perhaps a hospital, a gym, a park, a cinema, a bathroon, a baby crying etc. This makes your story credible and convinces the other person that you're not having fun in the bar.