Monday, February 22, 2010

Argentina: Beer and Deception for Export


I think we'll just link to the story so that you can check out the video there (and see how the thing works) then translate the report as stands and leave it at that.

An Acoustic cabin with diverse ambient sounds to deceive your loved one if they call you on your cellphone while you're in a bar with friends is the success story of an advertising campaign for a brand of beer in the Argentine province of Mendoza.

Called the 'Teletransporter', it has now been installed in various bars in Mendoza and is used by both men and women. According to Maxi Itzcoff, one of its creators, internet users in Mexico, Belgium and Germany have seen the adverts for Cerveza Andes on the web and have asked for similar cabins to be installed in their countries.

But how does the 'teletransporter' work? If your partner phones, you enter into the cabin and choose an ambient sound; perhaps a hospital, a gym, a park, a cinema, a bathroon, a baby crying etc. This makes your story credible and convinces the other person that you're not having fun in the bar.